May 24, 2003
Descendants of Herman Henry & Louise Lundberg Biedenharn
Bottling of Coca-Cola"
a summer day in 1894, Joseph Biedenharn, a candy merchant and soda
fountain operator, had an idea that would reshape the soft drink
industry. He took the popular fountain beverage, Coca-Cola, put
it in bottles, and delivered it to rural areas outside of Vicksburg.
was the first time Coca-Cola had been sold in bottles. Mr.
Biedenharn created a totally new concept of marketing the beverage and
established the cornerstone of the independent network of franchise
bottlers who now distribute bottled Coca-Cola all over the world.
in 1866, Joseph Biedenharn was the eldest of eight children and, in
his teens, became part of the candy business founded by his father and
uncle. Later, he and his brothers Will, Harry, Lawrence, Herman,
Ollie, Albert and sister Katy acquired franchises to bottle Coca-Cola
in Mississippi, Louisiana and Texas.
building located at 1107 Washington Street, where the first bottling
took place, was built in 1890 and is operated today as the museum
interpreting this important moment in our nation's history.
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